After nearly a year on the peanut butter beat, I’ve spread it all: Jif®, Jif® Hazelnut Mocha Chocolate, and the natural peanut butters: Adams®, Laura Scudder’s® and Smucker’s® Natural. Adams is a beloved brand with roots in the Pacific Northwest. Possible created a social passport for the brand that embraced the natural outdoor lifestyle: hiking, kayaking, biking and generally getting off your tush in the Northwest. I’ve loved creating the voice and setting the tone for this brand. And good work works: the natural peanut butters have shown the greatest growth in social engagement out of all the brands we do at Possible.