Columbia College—outdoor

  • Client

    Columbia College

  • Comments

    Columbia College’s “You First” campaign spoke directly to women with lives consumed by their families, their work or both. “For once in your life, put yourself first . . . “ went the radio spots. The outdoor played off all the busywork—from putting dinner on the table to the laundry to taking care of their southern mama—that this target audience is known to do. Then we told them to ditch all that and go back to school. These very out-of-the-box higher ed billboards proved very effective; enrollment jumped as a result of this radio, outdoor and print campaign.

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