Writers are notorious for cockanamie ideas. They write things like— IMAGE: show a kangaroo on top of a Mt. Everest wearing a Chez Guevara shirt, and with Justin Bieber sticking out of its pouch. Then, they hand it off to a designer and say, "Make it happen, big boy!". At Possible, the Folgers team wouldn't bat an eye. The designers loved shooting their own photos and making zany concepts come to life. As a result, the Folgers social media rocked it. Here's just a small sampling of my Folgers FB work.