Comments
WIth new packaging technologies and fads gaining marketshare, the Paperboard Packaging Council wanted to remind folks of paperboard's benefits. This B2B campaign tapped into the iconic packages over the ages: the Crayola box, Wheaties box, Dunkin Donuts containers, the animal cracker box to show the benefits of paperboard. This campaign scooped up a bundle of Addies in D.C.
