Paperboard Packaging Council

Paperboard. the trusty packaging for your silver, aquamarine & army green.”

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    Paperboard Packaging Council

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    WIth new packaging technologies and fads gaining marketshare, the Paperboard Packaging Council wanted to remind folks of paperboard's benefits. This B2B campaign tapped into the iconic packages over the ages: the Crayola box, Wheaties box, Dunkin Donuts containers, the animal cracker box to show the benefits of paperboard. This campaign scooped up a bundle of Addies in D.C.

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