Smucker’s Natural Peanut Butter (Facebook content)

“Peanuts and a pinch of salt. LIKE if this is the best list of ingredients ever.”

  • Client

    Smucker’s® Natural Peanut Butter

  • Comments

    Smucker’s® Natural Peanut Butter has it’s consumer base in the Midwest. The social passport skews female: it’s the girl next door. She cares about what’s in her food, cares about her neighborhood and strives for an active lifestyle. But she’s never preachy. Born and raised in the Mid-West, I’ve enjoyed creating the voice and tone for this Ohio-based brand.

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