Never has a writer more looked forward to work. Sunny's, a struggling Mid-Atlantic retailer, hired my agency only after an intense pitch which included me sleeping in a tent outside their corporate headquarters. After we landed the account, I went to town. Every product in their circular landed on my desk. I played with it, figured out a story angle, and wrote mini-product stories. I'll never forget one day walking into the store and a manager handed me the circular saying, "Read this, it's so clever. It's like something out of the New Yorker."