Winter at Westminster

“Here in Utah, the fluffy white stuff is called pow pow, and next semester, you can give it a proper thrashing.”

—excerpt from collateral


  • Client

    Westminster College

  • Comments

    After writing a highly successful recruitment campaign for Westminster College, the Winter at Westminster folks asked us to create collateral and a web site that would appeal to college skiers and boarders. I interviewed students, picked up their snow slang, i.e., "pow-pow" and ran with it.

  • Categorized